Top 5 Music and Music Production News This Week
The music and production industry is buzzing with exciting developments this week. Here's a roundup of the five biggest stories.
2/12/20242 min read
Study on Music's Universal Emotional Impact:
Recent research published in the Proceedings of the National Academy of Sciences delves into how music affects emotions across different cultures. The study examines music's structural features and their ability to evoke emotional sensations, highlighting the universal language of music and its impact on human emotions. This research underscores music's inherent ability to transcend cultural boundaries and connect people emotionally.
Developments in Music Marketing:
The music industry is witnessing evolving marketing strategies, with a growing emphasis on AI technologies. These advancements offer new, innovative ways for artists and labels to engage with their audience, from AI-driven marketing tools to data analytics. This trend reflects the industry's adaptation to the digital age, where technology plays a crucial role in reaching and expanding audiences.
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TikTok's Extended Video Length Experiment:
TikTok, a platform renowned for its short-form content, is now testing a significant extension in video length to 30 minutes. This change could revolutionize content creation on the platform, offering artists and creators more space for storytelling, longer music videos, and extended performances. It reflects TikTok's evolution and response to user demands for more varied content formats.
Cherie Hu's New Role at Syracuse University:
Cherie Hu, a well-respected figure in music technology research and education, has joined Syracuse University’s prestigious Bandier Program for Recording and Entertainment. Her expertise is expected to enrich the curriculum, integrating current trends and insights from the music tech industry. This appointment signifies the increasing importance of technology and innovation in music education.
AI-Enhanced Music for MRI Anxiety Reduction:
A new initiative is exploring the use of AI to create soothing music that can help reduce anxiety during MRI scans. This development addresses the discomfort and claustrophobia often experienced by patients during MRI procedures. By integrating AI into healthcare, this approach aims to make medical processes less intimidating and more patient-friendly, potentially improving the overall patient experience.